SAJ Holding has launched a powerful new brand identity, reflecting its continued growth and commitment to innovation in the UAE and GCC. This update goes beyond design — it represents a shift in focus and ambition as the company strengthens its position across electric vehicle services, artificial intelligence, and advanced automotive solutions.
Why SAJ Rebranded and What It Means
This rebrand marks a strategic evolution for SAJ. As the group expands across high-growth sectors, it needed an identity that reflects its leadership in future-focused industries. The refreshed branding captures SAJ’s purpose, its bold direction, and its role as a pioneer in smart mobility, EV support, and intelligent systems.
Staying Aligned with an Evolving Tech Landscape
The UAE is rapidly advancing its sustainability and smart city agendas. SAJ’s updated brand ensures alignment with this transformation. By refining its visual identity and messaging, the company positions itself as a trusted partner in electric mobility, AI infrastructure, and technology-driven solutions across the region.
A Closer Look at SAJ’s Core Divisions
Each division under the SAJ umbrella plays a unique role in driving innovation and customer value. The rebrand unifies them under one consistent, future-ready identity.
EVS
SAJ’s flagship electric vehicle division offers full lifecycle support including diagnostics, maintenance, software integration, and energy solutions.
CarDip
Focused on vehicle enhancement, CarDip delivers premium wraps and protective coatings tailored for performance and style.
AI Studio
This division leads SAJ’s software and automation efforts, building AI-driven platforms that optimize business intelligence and operational efficiency.
EVS SOS
SAJ’s emergency support service for electric vehicles offers mobile roadside assistance and on-the-spot charging across the UAE.
EV Hub
As a centralized parts supplier, EV Hub provides certified components for all major electric vehicle brands, supporting repair shops and fleets.
Designing the Future: The New SAJ Identity
The new branding features clean lines, strong typography, and a modern color palette that reflects energy, intelligence, and precision. This updated identity reinforces SAJ’s values of trust, innovation, and excellence. It also helps the company communicate consistently across digital and physical platforms.
What’s Next for SAJ Across the UAE and GCC
Looking ahead, SAJ Holding is focused on regional expansion, product development, and deeper integration between its core divisions. The group will continue investing in talent, partnerships, and sustainable technologies to support national goals and industry demands. The rebrand lays the foundation for stronger market positioning and long-term impact.
Frequently Asked Questions About SAJ’s Rebranding
1. Why did SAJ choose to rebrand now?
The company has evolved significantly and required a brand that represents its current scale, vision, and industry leadership.
2. What does the new branding stand for?
It reflects SAJ’s focus on intelligent systems, sustainability, and customer-first innovation.
3. Are services or business operations changing?
Core services remain the same. The rebrand improves alignment, communication, and visibility across all divisions.
4. How can I learn more about the new identity?
You can explore the updated brand and offerings on the official SAJ website and social media channels.
5. Will current clients or partners be affected?
There are no changes to existing partnerships. The rebrand enhances communication and long-term collaboration.